United Airlines Specialist - Digital Marketing in Chicago, Illinois
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Job overview and responsibilities
The digital marketing team at United Airlines focuses on driving flight revenue and changing behaviors across paid channels. Through hyper focused acquisition campaigns, we target in market travelers to choose United when they are planning their next trip. We are a quick to market team that builds the strategy from the ground up and executes this strategy across paid social, display, and search.
The role requires a strong understanding of marketing & advertising, paired with a deep understanding of the paid social media and display space. To be successful in this role, the analyst must be a trusted touch point with our internal cross-functional teams, platform, and agency partners regarding campaign strategy and performance. This candidate will also be hands on keyboard, launching all United’s paid social acquisition campaigns while still coordinating the paid display strategy with our agency.
Oversee strategy, planning and Execution of paid social campaigns that meet and exceed digital marketing KPIs
Provide subject matter expertise and tactical, data-driven strategic recommendations across all paid social platforms to digital marketing managers
Lead digital marketing campaign execution liaising between cross-functional teams including Sales, Advertising, PRM, Network Planning and Corp Comm
Monitor daily campaign pacing; pull, analyze and leverage insights to identify optimization opportunities and implement enhancements
Build relationships with core partners, stay up-to-date with platform changes, and act as a trend-spotter to bring first-to-market paid social opportunities
2+ years of social media and display planning, analytics, and insights experience, preferably within the travel vertical
Experience in launching paid marketing across Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn, YouTube, and Snapchat
Strong PowerPoint and Excel usage
Knowledge of a variety of social and display insight methodologies and their applications
A collaborative teammate and self-starter with the knack to pivot in a constantly evolving environment
Passionate about marketing, emerging media, technology, and the travel industry
Result-oriented with the ability to manage multiple projects at a time while paying strict attention to detail
Excellent verbal and written communication skills with the ability to interact at all levels of the organization
Must be legally authorized to work in the United States for any employer without sponsorship
Successful completion of interview required to meet job qualification
Reliable, punctual attendance is an essential function of the position
Bachelor’s degree in either Public Relations, English Writing, Marketing, or Communications
Airline or transportation industry experience
Experience in launching SkAdNetwork campaigns & knowledgeable of Apple iOS 14 privacy updates
Ability to prepare executive level presentations
Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT
Division: 47 Technology/IT
Function: Information Technology
Equal Opportunity Employer – Minorities/Women/Veterans/Disabled